New Millennial Media data has shown that Android's actual share of mobile ad traffic is considerably lower when considering every iOS device. While it had 61 percent among phones in July, Android dropped to 54 percent this past August when both sides could count non-phone devices, such as the iPad, iPod touch, and Android tablets. Apple gained a third more ad share and jumped back to 28 percent as a consequence....
Source: http://feeds.macnn.com/click.phdo?i=be304b7f4d2ba52b7b501d9682fc7a3e
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